BRANDEUR specializes in brand strategy, marketing strategy, and customer experience (CX) strategy. Through strategic independent consulting and fractional marketing leadership, BRANDEUR helps businesses strengthen their brands, improve customer experiences, and drive marketing effectiveness.

ABOUT ME

Hi I’m Giesa, a Strategy Leader across Brand, Digital and Marketing

With 20 years of experience, I’ve led brand, digital, and marketing strategy for over 50 companies—ranging from Fortune 500s to high-growth startups, across industries.

As a fractional marketing leader, I seamlessly embed and lead teams within marketing departments, top global consulting firms, and agencies to provide clear strategies for Executives, CMOs, and their departments.

I help my clients see the forest through the trees, maintain audience-centricity even when fire drills and politics come into play, stay on track to meet strategic objectives, and grow meaningful brands.

Resume Highlights:

  • MBA in Brand Management, UCLA Anderson

  • Agency experience: Accenture Song, Siegel+Gale, RPA, PwC Experience Center ++

  • Management consulting experience: Deloitte, Accenture, PwC ++

  • 2024 Webby Honoree (Responsible for Website Strategy)

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My Services

  • Brand Strategy

    Brand Strategy

    Brand Architecture

    Brand Audit

    Brand Identity & Positioning

    Brand Style Guide

    Brand Subject Matter Advisor

    Brand Workshops

    Employer Brand

    Competitive Research

    Market Research

  • Marketing Strategy

    Marketing Strategy

    Integrated Marketing Strategy

    Campaign, Comms + Messaging Strategy

    Experience + Website Strategy

    Social Media Strategy

    Personas + Journey Mapping

    Customer Research + Insights

    Competitive Research

    Market Research

    Stakeholder Interviews

  • Digital + Web Strategy

    Digital + Web Strategy

    Experience + Website Strategy

    Stakeholder Interviews

    Site Audit

    Competitive Research + Audits

    Customer Research + Insights

    Personas + Journey Mapping

HOW I WORK

In Sync

I have a knack for seamlesslyintegrating in your existing project and teams at impressive speeds. I represent and work for all my clients with passion and rigor. I provide my clients with expertise that gives them flexibility to meet their talent and budget needs.

  • Project basis

  • Retainer basis

  • Fractional

  • Pitches

  • Projects

My Clients

Strivectin Consumer Insights Los Angeles Skincare
DR.AV Skincare Fractional CMO Los Angeles
Abreva CPG Skincare Communications Strategy Los Angeles
Walgreens Marketing Strategy Retail Los Angeles
Kaiser Permanente Healthcare B2B B2C Digital Strategy
Meta Strategy Los Angeles Technology
Matter Los Angeles Consulting CPG
Maruchan CPG Brand Strategy Campaign Strategy Los Angeles
Kraft Heinz CPG Brand Strategy Los Angeles
JOANN Retail Communications Strategy Los Angeles
True Car Brand Strategy Los Angeles Automotive
Lyft Brand Strategy Technology Automotive Los Angeles
DEA Employer Brand Government Los Angeles
New York Life Finance Digital Strategy Los Angeles
California Department of Public Health Marketing Strategy Los Angeles Healthcare Government